When Lumifi Digital began working with Buck N Dink’s BBQ, we focused on a simple question:
How can we generate more revenue from the customers and marketing assets they already have?
Buck N Dink’s had an established customer base, a strong local reputation, an active website, and years of customer data inside Square. The opportunity was to put those assets to work.
We focused the project on three areas: customer retention and automation, website conversion, and Google visibility and reputation.
Building an Automated Customer Marketing System.
One of the biggest opportunities was inside Square.
Buck N Dink’s had accumulated a valuable customer database, but there was an opportunity to do much more with it. We built and launched a series of automated email and SMS campaigns designed to reach customers based on their behavior and relationship with the restaurant.
These included:
- New customer welcome campaigns
- Repeat purchase campaigns
- Lapsed customer win-back campaigns
- Birthday campaigns
- Google and Facebook review requests
- Loyalty reward reminders
- Loyalty anniversary campaigns
- Abandoned cart follow-up
- VIP SMS list growth
Instead of relying solely on one-off promotions, Buck N Dink’s now has automated marketing continually working to bring customers back.
Improving the Website & Catering Experience
We also made improvements throughout the website designed to make it easier for visitors to take action.
This included:
- Improving the catering landing page
- Strengthening calls-to-action and ordering paths
- Improving the online ordering experience
- Adding and improving catering-focused content
- Addressing conversion opportunities throughout the website
- Creating an optional redesigned homepage for future use
Growing Their Google Reputation
We audited their Google Business Profile and made many improvements to increase traffic. We saw calls jump from 125 to 159 in one month.
We also built automated Google review requests directly into the customer follow-up system.
The result?
Google reviews grew from approximately 130 to 163 in about one month — an increase of roughly 25%.
$11,000+ in Attributed Sales in the First Month
The biggest result came from the automated customer marketing campaigns.
Within approximately the first month after launch, Square attributed more than $11,000 in sales to the campaigns we implemented.
Several individual automations were already producing significant sales, including customer reactivation, loyalty and customer-data campaigns.
With a total project investment of approximately $2,500, the first month of Square-attributed sales alone represented approximately 4.5X the initial investment. And unlike a one-time advertising campaign, these systems continue running automatically as customers enter different stages of their relationship with the business.
The Result
In one project, Lumifi helped Buck N Dink’s:
- Generate $11,000+ in Square-attributed sales
- Increase Google reviews by approximately 25%
- Build automated email and SMS campaigns for repeat business
- Improve the website and catering conversion experience
- Create a stronger system for turning existing customers into repeat customers
The project demonstrates something we see frequently with established local businesses:
Growth doesn’t always require finding more customers. Sometimes the biggest opportunity is building a better system to bring the customers you already have back.
