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OOsmash – From Concept to Streetwear Launch

OOsmash is a premium youth streetwear brand created to inspire bold self-expression through fashion. Built on a high-quality product line of hoodies and tees, the brand needed a strong launch foundation before entering the market.

📌 The Challenge

The brand had great ideas—vendor shows, brand partnerships and local networking—but lacked the visual assets, systems, and strategy needed to execute confidently. There was no content library, no website, and no clear launch plan.

To build a credible brand, especially in the highly visual fashion space, OOsmash first needed:

01
Marketing strategy and brand manual with defined customer personas

02
Ecommerce infrastructure

03
High-end product and lifestyle imagery

04
High-end product and lifestyle imagery

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Our Solutions

We provided full-service business and marketing strategy consulting to help the brand move from idea to implementation with confidence.

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🧠 Strategic Foundations

We began by outlining the required brand assets and sales infrastructure to support pop-ups, social campaigns, and future partnerships.

This included:

  • Product photos that made online shopping easy and seamless
    Lifestyle content that communicated the vibe and values of the brand
  • A scalable website with organized product tagging and filters
  • A content plan to support influencer collaborations and social growth

High-Converting Shopify Website

We built a modern, mobile-first Shopify website featuring:

  • Clear navigation and smart product filters
  • Size guides, shipping info, and FAQ integration
  • Product pages designed for visual-first shopping
  • Branded messaging to communicate quality and meaning

The Outcome

  • Increased Leads:
  • Boosted Visibility
  • Higher Conversions

📸 Photo + Video Content Production

Rather than relying on AI-generated mockups as other agencies had suggested, we felt strongly that a custom photoshoot was essential to launching this brand due to it’s high quality materials and premium positioning.

Therefore, we directed a custom photoshoot in downtown Detroit, capturing:

  • Product photos that made online shopping easy and seamless
    Lifestyle content that communicated the vibe and values of the brand
  • A scalable website with organized product tagging and filters
  • A content plan to support influencer collaborations and social growth

This gave the brand an entire launch library to pull from—not just for the website, but for influencer seeding, email marketing, and social media.

🎥 Influencer Strategy & Execution

We helped design the brand’s first influencer outreach strategy, including:

  • A repeatable DM/email script
  • Collaboration terms and deliverable guides
  • A pipeline of creator content to seed early buzz and social proof
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