M&N Auto Services – Driving Affordable Leads with Local Services Ads

🏢 Client Overview

M&N Auto Repair Services is a full-service auto repair shop. Before starting with us, they had almost no online traffic or lead flow from digital marketing. To change that, we built them a new website, launched Local Services Ads (LSAs), and set up a review generation and lead nurturing system to convert more inquiries into paying customers.

🎯 Objective

The key goals were:

• Generate consistent phone leads from LSAs.
  
• Lower the cost per lead (CPL) while scaling volume.
  
• Build credibility with customer reviews to improve ad ranking.
  
• Improve conversion rates through website updates and nurturing.
  

📈 Strategy & Approach

1. Launched LSAs – Set up Google’s Local Services Ads to target people actively searching for auto repair services in the area.
   
2. Website Redesign – Updated their website for a modern look, faster load times, and clearer calls-to-action.
   
3. Review Building – Started collecting customer reviews to strengthen ad credibility and improve ranking in LSA results.
   
4. Lead Nurturing System – Automated follow-ups via calls, emails, and texts to convert inbound leads into booked appointments.

📊 Results (July – Sept 2025)

From the LSA dashboard:

• Total Spend: $2,547.87
  
• Total Leads: 130 (all phone leads)
  
• Cost per Lead (CPL): $19.60 ($2,547.87 ÷ 130)
  
• Ad Impressions: 10,380
  
• Top Impression Share on Search: 98.37% (ads almost always shown above organic results)
  
• Absolute Top Impression Rate: 63.19% (ads appeared as the very first result most of the time)
  

🚀 Key Wins

1. Strong Lead Volume – Generated 130 phone leads in just 3 months, where previously they had almost none.
   
2. Low Cost per Lead – Achieved a highly competitive $19 CPL, excellent for the auto services niche.
   
3. High Visibility – With a 98% top impression rate, their LSAs consistently appeared above competitors.
   
4. Better Conversions via Nurturing – Even with few reviews so far, the lead nurturing system is converting calls into booked appointments, showing real ROI.
   
5. Stronger Online Presence – The redesigned website gave the business a more trustworthy image, improving conversion potential.
   

💡 Client Impact

Before LSAs, M&N Auto Repair Services was not getting consistent new leads online. Now, they are receiving steady weekly calls from local customers looking for repairs. With nurturing, these leads are converting at a higher rate, and the business is growing its reputation through ongoing review collection.

✅ Conclusion

Through a combination of Local Services Ads, website improvements, and review/nurture systems, M&N Auto Repair Services went from almost zero online traffic to a reliable pipeline of leads at under $20 each. Even with only a handful of reviews, the business has already seen a strong return, with growth expected to accelerate as reviews build and nurturing continues.