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Aroma Sanctuary – From Local Launch to Strategic Digital Growth

Aroma Sanctuary is a women owned, black owned boutique brand creating plant‑based room sprays that help people refresh their spaces, elevate mood, and build daily rituals of calm. With thoughtfully crafted scent blends and a passionate small‑business backstory, they needed a stronger digital presence—particularly a cohesive Shopify ecommerce site and strategic social media ecosystem—to support growth both online and at in‑person events.

Aroma casestudy
Quick Overview

The Challenges

1. Limited Digital Presence

Aroma Sanctuary had a beginning social media presence but lacked a consistent strategy, engaging content, and long‑term visibility tactics.

2. Ecommerce Readiness

Though product feedback was positive locally, the brand had no scalable online store to reach customers beyond word‑of‑mouth and event sales.

3. Brand Messaging and Consistency

Without a unified voice or visual direction across platforms, potential customers were unsure of the brand’s personality and core values

4. Social Media Management Knowledge Gap

The team didn’t have a clear workflow for posting, engagement, or content creation, which limited their ability to maintain momentum.

Our Solutions

Lumifi Digital provided Aroma Sanctuary with full support in both digital infrastructure and social media strategy, giving them tools and training to confidently manage their online presence and build ongoing engagement.

Strategic Social Media Planning

We developed a comprehensive social media strategy built around key brand pillars: educational content, lifestyle storytelling, product highlights, and community engagement. This included:

  • Hashtag Strategy tailored to Instagram discovery and Facebook categorization
  • Content Pillars & Caption Bank with plug‑and‑play copy ideas
  • Engagement Routines for daily and weekly interaction growth
  • Brand Voice Guide to keep messages consistent and on‑brand

These resources ensured posts weren’t just promotional, but meaningful, helping position Aroma Sanctuary as more than a product—an experience rooted in calm and intentional living.

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Brand Strategy & Positioning

Clear brand direction to guide visuals, messagin/g, and growth decisions

Product Photography

Clean, detailed imagery designed to make online purchasing effortless.

Lifestyle Visual Content

Aspirational visuals that communicated the brand’s vibe and values.

Ecommerce Website

A structured website with intuitive navigation, tagging, and filters.

Content Library for Launch

Ready-to-use assets for pop-ups, campaigns, and partnerships.

Influencer Content Plan

A content roadmap to support collaborations and long-term social growth.

High-Converting Shopify Website

We built a modern, mobile-first Shopify website featuring:

  • Clear navigation and smart product filters
  • Size guides, shipping info, and FAQ integration
  • Product pages designed for visual-first shopping
  • Branded messaging to communicate quality and meaning

The Outcome

  • Boosted Visibility
  • Higher Conversions

📸 Photo + Video Content Production

Rather than relying on AI-generated mockups as other agencies had suggested, we felt strongly that a custom photoshoot was essential to launching this brand due to it’s high quality materials and premium positioning.

Therefore, we directed a custom photoshoot in downtown Detroit, capturing:

  • Product photos that made online shopping easy and seamless
    Lifestyle content that communicated the vibe and values of the brand
  • A scalable website with organized product tagging and filters
  • A content plan to support influencer collaborations and social growth

This gave the brand an entire launch library to pull from—not just for the website, but for influencer seeding, email marketing, and social media.

🎥 Influencer Strategy & Execution

We helped design the brand’s first influencer outreach strategy, including:

  • A repeatable DM/email script
  • Collaboration terms and deliverable guides
  • A pipeline of creator content to seed early buzz and social proof
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Overall Summary

OOsmash is a youth-focused streetwear brand built from concept to launch with a clear strategy, strong visuals, and a scalable ecommerce foundation. Lumifi Digital developed the brand’s marketing strategy, website, and content ecosystem, supported by a targeted influencer-led social media launch. The campaign generated thousands of views across social platforms, driving early visibility, engagement, and momentum for the brand’s entry into the streetwear market.

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