🏢 Client Overview
Alchemy Color Lab is a specialty hair salon focused on expert coloring and styling services. Located in a competitive local market, the salon wanted to leverage Google Ads to bring in more call inquiries and online bookings while keeping acquisition costs under control.
🎯 Objective
The client’s primary goals were:
- Increase new customer appointments through Google Ads.
- Reduce the cost per lead to maximize ROI.
- Improve visibility in search for hair color and salon-related services.
📈 Strategy & Approach
We launched a targeted Search Campaign called Hair Salon Lumifi, and implemented a series of optimizations between April and August:
- High-Intent Keywords – Focused on “hair coloring near me,” “book balayage,” and “Detroit hair salon,” cutting out irrelevant traffic.
- Ad Copy Improvements – Added strong CTAs (“Book Online Today,” “Expert Colorists in Detroit”) to encourage direct action.
- Conversion Tracking – Tracked both phone calls and Book Now form submissions, giving us full visibility into real leads.
- Bid Optimization – Adjusted bids based on device and time-of-day performance, ensuring we captured customers during peak booking hours.
- Continuous Testing – Regularly tested ad variations and tightened negative keywords to reduce wasted clicks.
📊 Results
We compared the campaign’s performance between April 2025 (before optimization) and August 2025 (after optimization).
April 2025 (Before Optimization)
- Clicks: 216
- Impressions: 3,774
- Conversions: 21
- Conversion Rate: 9.72%
- Cost per Conversion: $32.85
August 2025 (After Optimization)
- Clicks: 413 (+91%)
- Impressions: 7,431 (+97%)
- Conversions: 76 (+261%)
- Conversion Rate: 18.40% (+89%)
- Cost per Conversion: $9.72 (-70%)
🚀 Key Improvements
- Conversions Tripled – From 21 → 76 within four months.
- Cost per Lead Dropped by 70% – From $32.85 → $9.72, dramatically improving ROI.
- Conversion Rate Almost Doubled – From 9.72% → 18.40%, showing ads became much more persuasive.
- Higher Volume at Lower Cost – Nearly double the clicks with the same ad spend, thanks to reduced CPCs ($3.19 → $1.79).
💡 Client Impact
Alchemy Color Lab now enjoys a steady stream of affordable leads every month, giving them the confidence to rely on Google Ads as a major driver of new customer bookings. The dramatic 70% reduction in lead cost allowed the salon to expand marketing without increasing budget, filling more chairs and boosting profitability.
✅ Conclusion
With strategic keyword targeting, ad copy testing, and conversion optimization, we helped Alchemy Color Lab achieve 3x more conversions while spending nearly the same amount. By bringing the cost per lead down from $32.85 to under $10, the campaign became a highly profitable growth engine for the salon.
