Green House Salon – Doubling Conversions While Cutting Costs in Half with Google Ads

🏢 Client Overview

Green House Salon, located in Detroit, Michigan, is a modern hair salon specializing in professional hair styling, coloring, and beauty services. The salon wanted to attract more local customers through Google Ads by driving phone calls and online “Book Now” appointments.

🎯 Objective

The client’s main goals were:

• Increase call inquiries and online bookings from people searching for hair salon services.
  
• Lower the cost per lead while maintaining or improving lead quality.
  
• Build consistent visibility across Detroit and Madison Heights.
  

📈 Strategy & Approach

We created two targeted Search campaigns:

1. Hair Salon Search – Focused on highly relevant salon-related keywords in Detroit.
   
2. Madison Heights Hair Salon – Targeting a nearby area with local intent keywords.
   

Key actions we took:

• Keyword Refinement – Focused on high-intent search terms like “hair salon near me,” “book haircut Detroit,” and added negatives to cut waste.
  
• Ad Copy Optimization – Improved ad headlines and descriptions to highlight key benefits such as convenient booking, expert stylists, and competitive pricing.
  
• Conversion Tracking Setup – Tracked both phone calls and online “Book Now” appointments to capture the full picture of leads.
  
• Bid Adjustments – Increased bids on high-performing keywords while reducing bids on low-quality clicks.
  
• Location Targeting – Tightened geographic targeting to focus only on the areas where customers were most likely to convert.
  

📊 Results

We compared the performance from the first month (April 2025) to July 2025 after optimization.

April 2025 (Before Optimization)

• Clicks: 800
  
• Impressions: 24,711
  
• Conversions: 57
  
• Conversion Rate: 7.13%
  
• Cost per Conversion: $15.98
  

July 2025 (After Optimization)

• Clicks: 931 (+16%)
  
• Impressions: 23,417 (-5%)
  
• Conversions: 116 (+103%)
  
• Conversion Rate: 12.46% (+75%)
  
• Cost per Conversion: $7.84 (-51%)
  

🚀 Key Improvements

1. Doubled Conversions – From 57 → 116 in just 3 months.
   
2. Cut Cost per Lead in Half – From $15.98 → $7.84.
   
3. Higher CTR & Engagement – “Hair Salon Search” campaign achieved a 10% CTR, proving stronger ad relevance.
   
4. Better Lead Quality – More people directly calling or booking online.
   

💡 Client Impact

Green House Salon now receives steady phone calls and online bookings every day at a much lower acquisition cost. With more than 2x the leads for the same ad spend, the salon has seen increased chair bookings and higher monthly revenue.

✅ Conclusion

This campaign shows how the right Google Ads strategy — focusing on local targeting, optimized ad copy, and conversion tracking — can dramatically improve results. By refining the campaigns, we not only doubled the leads but also reduced the cost per lead by over 50%, making the ad spend far more profitable for Green House Salon.